This advertisement is intended for women as it is a product that only a woman can buy. They use an eyelevel shot, which makes it seen like the model has a connection with the audience and makes the audience feel that they can also achieve joy and beauty if they buy this perfume. They use a close up, which shows her feelings and emotions. As she is gazing at us, it feels very seductive and hypnotising, like she is trying to lure us in to the picture. The perfume bottle is green, which could represent envy, in that everyone is going to want this product. No products are used in this photo except the product itself, they do this so that the perfume stands out and that it is the only thing the audience is interested in when they look at the advertisement. They use a white font, so that it stands out from the background and they make the text fairly small, so that the name ‘Giorgio Armani’ stands out more.
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